The Story : Lovers in bed, fumbling. Maybe they haven’t known each other long enough, maybe too long, however the result is the same: guesswork on ice. If only they knew their partner’s specific erogenous zones!

The idea : A mobile App that could work with light wavelengths of up to 14,000nm, which would transform an iPhone into a thermal camera (infrared). Science would be guiding the lovers’ caresses, for there’s an increase in blood provision to parts of the body that are stimulated; and it would be easy to see a lover’s ‘hotspots’ (literally;-) on the thermal image.

The Ad’ : A sexy, fun film showing two lovers in bed, solely through the subjective eye of the iPhone App. Slogan – « There, yes, there. Exactly there. »

Copyright 2010 Sophia Burnett